![]() In addition, all matches of all U19 World Cups, both men’s and women’s, will be covered as part of the deal. There was huge growth in terms of South Africa viewership for the 2023 event, shattering past records with an increase of 790% of fans tuning in to support the World Cup compared to 2020. The partnership will also include every match for the next four years of women’s events, which following the success of the recent ICC Women’s T20 World Cup in South Africa, has seen an incredible increase in interest, and left a wonderful legacy for women’s cricket. The deal includes the next eight years of rights for all matches of the 12 men’s senior events up until the end of 2031, including the ICC Men’s Cricket World Cup 2027 which will take place on African soil in South Africa, Zimbabwe and Namibia for the first time since 2003. The broadcaster, which has 22.1 million subscribers across the 52 territories, provides an excellent platform to grow the cricket fan base and engage more people with cricket in Africa in line with the global growth strategy for the sport. The new direct deal will see the continuation of the successful partnership with SuperSport in the Sub-Saharan region which has been in place since 2007. The International Cricket Council today announced a new broadcast and digital deal with SuperSport International (Pty) Limited, which will bring ICC global events to fans across 52 territories in Africa.
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